We offer clients an effective, six-step consulting approach that can be deployed quickly to help clients achieve aggressive revenue
and time to market goals. Clients may choose to curtail or bypass
certain steps where timing or cost constraints exist. The Arnold &
Associates team of experienced marketing consultants stays personally involved throughout the process to ensure optimal results.
Prior to starting any engagement, Arnold & Associates offers a complimentary marketing review and works with each client to develop an approved Scope of Work
that outlines the mutually agreed-upon project deliverables, costs and
timing.
| 1. Knowledge Inventory |
We
review client, market and competitive data, and
conduct ideation sessions to articulate goals and develop
high-potential ideas. |
| 2. Marketing Strategy |
Using client input and knowledge gained, we outline high-potential marketing strategies that could achieve stated objectives. |
| 3. Validation |
We conduct qualitative and/or quantitative target market research to narrow the strategic alternatives to a manageable number. |
| 4. Testing |
We
test the most promising ideas to refine winning strategies, project
costs/benefits, and identify/eliminate potential implementation hurdles. |
| 5. Launch |
We roll out the winning strategies on a scale and across the channels chosen in consultation with clients. |
| 6. Continuous Improvement |
We provide progress reporting and a post-launch review to help clients identify ways to improve future results. |
|
