Experienced Marketing Consultants |
| |
| |
Arnold & Associates engages and manages a network of experienced marketing consultants to
meet the specific requirements of each client engagement. Our core group
of consultants are noted experts across the spectrum of marketing and
general management consulting disciplines who work seamlessly together
to deliver an effective consulting approach.
Priscilla Gandel
Priscilla
Gandel is a senior marketing executive with over 25 years of experience
in leading creative teams. Known for her forward-thinking problem
solving skills, Priscilla develops marketing strategies with a customer
focus. She then ensures that implementation follows through for
marketing materials that drive results. She has a proven track record of
creating and executing successful programs with outstanding financial
impacts in multiple product categories.
Priscilla has led projects for many clients
including American Express, Prudential Life, Barnes & Noble,
MassMutual and Blue Cross Blue Shield. These projects have included
development and implementation of creative strategies, identity systems
and guidelines, websites, all types of marketing materials, marketing
and brand training and multi-channel promotions.
Priscilla’s background also includes corporate
positions at American Express and Fleet Bank and agency positions at
Ayer and FCB. She has a BA from Tufts University.
|
Laurie C. Moses
Laurie
Moses is a high-level, results oriented marketing professional with a
proven record of developing successful marketing strategies and turning
ideas into concrete, measurable and profitable programs.
For over 20 years Laurie has effectively provided marketing
services to Fortune 100 companies and smaller businesses in diverse
industries including: Financial Services, Telecom and Professional
Services. Morgan Stanley, Sullivan & Cromwell LLP, Virgin Mobile,
D&B, Prudential Financial, and JP Morgan are among her
consulting clients. Laurie began her career at American Express in
customer acquisition and retention.
She draws on her expertise in marketing strategy, website
development, direct marketing (email, direct mail, telemarketing), new
product development, and project management to help clients achieve
their business goals.
Laurie holds an MBA from Columbia University and a BA from Cornell University.
Augusta Sterne
Augusta
Sterne is a marketing professional with over 25 years of experience
helping companies develop and implement successful marketing strategies.
Augusta spent 12 years at American Express where she was a Vice
President of Marketing. Her accomplishments included developing and
managing acquisition and retention programs for charge card customers
and business development for both the Card and Travelers Cheques
divisions.
Since leaving American Express in 1994, she has consulted
primarily to Fortune 100 companies, working on assignments in both
consumer and business-to-business marketing. Her client list includes:
JP Morgan, American Express, Ernst & Young, Prudential Financial,
AT&T Wireless Services, Dime Savings Bank, Morgan Stanley and U.S.
Trust.
Augusta earned an MBA in Marketing from The Wharton School
and a BA in Economics from Vanderbilt University. She currently
serves as a member of the Global Public Awareness Committee of the
International Center for Clubhouse Development and the Marketing
Committee for Helen Keller International.
|
| |
|
|
| |
|
