Taking
a strategic and innovative marketing approach to solving complex
problems has led to the successful introduction of effective growth
strategies on a global scale. Examples include:
New Website and Suite of E-Marketing Tools for a Global Healthcare Non-Profit Organization
Helped design and launch a new website, blog and email marketing capability, and first-generation SEO/SMO strategy. Results:
the number of online donors and amounts donated increased by 60% in the
year following the launch of the new website. In addition, page
rankings and search result placements on the major search engines and
the number of online followers have improved dramatically.
Global Branding Initiative for a Leading International Law Firm
Spearheaded the global roll out of the first-ever brand
identity initiative for a leading international law firm in its 130-year
history. Results:
increased business development activity and improvements in media
coverage, brand perception, legal recruiting results and firm and lawyer
rankings in the most influential legal and business media worldwide.
New Client Experience Model for a Fortune 100 Financial Services Institution
Developed and launched a new client experience model for the
high-net-worth clients of a Fortune 100 financial services institution. Results:
significant incremental sales in all of the markets that adopted the
new approach and greater success in getting more financial advisors
to become certified financial planners than any other initiative
previously undertaken by the firm.
Winning Strategy for a Major Credit Card Processing Business
Developed, tested and launched a new pricing, marketing,
point-of-sale technology and distribution model for a major credit card
processing business. Results: access to previously untapped markets and exponential new revenue growth for the processor’s credit card business.
Successful Client Retention Strategy for a Fortune 100 Insurance Provider
Developed and implemented a client retention center for a Fortune 100 insurance provider. Results:
the center successfully saved over 25% of the clients who called to
move their business elsewhere, and is still delivering significant
incremental revenue each year.
Cross-Selling Initiative for a Diversified Fortune 100 Financial Services Institution
Developed
and launched a segmentation model and cross-selling program to increase
the number of products purchased and held by clients across the firm's
life, property/casualty, asset management, securities and banking
businesses. Results: a significant increase in product purchase rates among the firm's most valuable clients. |
